On the surface corporate days might appear to be just a great day out for existing or potential customers – but they are more than that, they can be extremely good for business. There are many compelling reasons to invest time organising a company golf day out please see key points below.


Away from the office, both you and your clients are much more relaxed. Conversation can flow naturally as you discuss golf course challenges, your handicap, the great shots you’ve played or the not-so-great shots you’ve played. You will find that spending a few hours playing golf with customers can enable you to quickly form strong bonds to:


Develop a better understanding of how you can best work together. Common ground can be established around the level of skill you have – or the level of frustration you share! This can be great for business as you can learn so much more about your clients in an unforced way.


Inviting potential, new or existing clients to your corporate golf day can provide an opportunity to sell. When guests accept your invitation, they are also accepting becoming your captive audience for the day. However, you need to strike a balance though, as you don’t want to overwhelm your invitees with a 5-hour long sales-pitch! The day should focus on the fun and challenge of the game, and business talk should occur naturally as you play or even during a presentation at the end.


A successful company golf day can do wonders for your brand and reputation. However, proper organisation and attention to detail is essential – you need to send the right message as to how you approach business – consider: reinforcing your business values with logos and hole sponsorship, providing food, including accommodating any special dietary requirements, running competitions prize giving and involvement of the resident professional.